Catalog Search Results
Author
Appears on list
Description
Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.
Similar Searches
These searches are similar to the search you tried. Would you like to try one of these instead?
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request