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Developed over 40 years ago, the SMA Process applies system engineering and program management principles to proposal development. Why “proposal development?” Successful proposals are designed, engineered, and built, just like how your firm’s product is designed, engineered, and manufactured, or your service offering is designed, configured, and provisioned.
Companies rely on their sales pipeline to forecast future revenue, but most struggle with developing accurate forecasts. This is challenging for companies that are project-based and rapidly growing in their core market, or who are pursuing adjacent markets. Ajay Patel explains why this has been a persistent problem but gives guidance to more accurately forecast revenues.
3) The SMA Way
This book is for all developing business proposals. It shows you how to structure your response, how to create graphics to tell your story, how to write easy to evaluate text, and provides design considerations for proposal templates that are compliant with customer requirements and help promote your brand.
The solution baseline is the technical description of the product or service you are offering, the detailed plan and schedule for developing and delivering the solution, the substantiated cost of the solution, and the objective evaluation of risks and your plan to successfully manage those risks.
SMA challenged the core assumptions of our business operations and reinvented the concept of a professional services firm. We deliberately broke traditional beliefs, and rebuilt SMA on the principles of transparency, responsiveness, and inclusiveness, and created a technology platform, TOD Pro®, that became the operating system of our company.
A structured approach to developing program architecture early in the proposal process helps translate your vision, strategy, and differentiators into a winnable and executable program. Develop a better understanding of how program architecture fits into a comprehensive program plan and how to create key artifacts such as WBS and IMP/IMS.
These nine principles are even more relevant in today’s hypercompetitive market environment, in both public sector and commercial markets. Improving your capacity to compete has become that much more critical, yet common challenges continue. These nine principles will help you address these and other challenges for your business.
Written by Frank Cappuccio, former EVP & GM of Advanced Development Programs and Strategic Planning at Lockheed Martin Aeronautics, this book describes the management tasks, activities, concepts, requirements, and other critical aspects of pursuing new business. Some elements happen in a structured sequence; many happen concurrently; all must be managed.
Women Thrive Magazine is a global publication for women in business and entrepreneurship, featuring inspirational and practical articles to help women dream bigger and achieve their goals. We feature women from all walks of life sharing their stories, tips, strategies and ideas to help others thrive. If you are a woman in business, entrepreneurship or are committed to personal growth and development, this publication is for you.
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